It is often asked how to start a fundraising project. Funding is required to manage resources and facilities that are required to run and manage the NGO. Most organizations know what they need funds for but do not know from where the funds will come. Whether it is a first fundraising project or a new initiative in an established fundraising program, they all start in the same way – you start asking those closest to your organization for support.
For a visual aid in the fundraising strategy, picture a dart board. At the center is your board of directors. In separate concentric circles moving away from the center are staff and volunteers, vendors, community businesses and individuals, and finally foundations.
Not all organizations will have all the circles and some may even have more. New nonprofits may start with fundraising from family and friends of those who started the organization. Whoever they are, always start with those who are closest. That is the point. They are the most likely donors and they are critical to building additional support. The more you move away from those closest to your organization, the more time and convincing each fundraising prospect will take.
If you approach someone who is unfamiliar with your organization, one of the first questions they will ask is what other sources of funding do you have? They will look to see if those with a stake in the organization have come forward with support.
Vendors of an organization, those with whom you do business, should be asked to participate in a fundraising project. Some have policies against giving to organizations with whom they do business but you will never get less than zero which is worth the ask since you probably are already getting nothing. Sometimes you will be surprised to find that contacting a donor may lead to a gift from a larger organization.
Now that your entire organization and those with a direct connection have been solicited for support, hopefully you have garnered a high level of participation. Reaching out into the community for fundraising, the ability to show that you have done all you can from your own people will add great credibility in seeking sources of funding from the outside.
Local business and community leaders have the next closest stake in your work and should be contacted next. So you can be close to the small donors nearby your working area. You can show then how you are performing for social task and how you their initial contribution may lead to achieve big goal and target you have decided to work with the mission.
Finally, funding donors should be approached with grant proposals or concept note. Start with local business group donors or local authorities first before moving on to big donor resources to get big projects. How you have to follow your own way of approaching foundations for clients and you should develop your own through trial an error if you take our Consultancy service for funding then we can guide and consult you well. Pay attention to guidelines and deadlines, provide what is requested, make personal contact whenever possible, look for relationships that can tip a funding decision in your favor and write with conviction from your heart. Some people may not agree with my strategy initially, but when we’ll prepare the plan and provide to you to implement it professionally then you can find out that it works for you and believe substance, commitment and conviction outweigh a professionally polished proposal.
No matter the fundraising project, we believe it is smart to always be prepared to prove that you have done all you can with the local resources you have before seeking additional support from afar. As you work your way through each circle, don’t forget to ask those who make gifts to also become fundraisers by recommending others who may offer support and even making contacts to open doors for you.
If you take Fundraising Consulting Services then we can prepare framework for you and provide to you along with the guidance that how to implement it initially and how to move ahead in further and next step. Though it is not easy to get funds and grant easily but it is one of the main necessity to move ahead with your group and team of change makers with them you have formed as an NGO to achieve your goals.